Coca cola sale it’s products in more than 200 countries, and sale 2.2 billion beverage units per day .
Coca cola is soft drink manufacturing company who manufacture 500 different kind of beverages and serve in 200 countries . also the one of the most valuable company in the world with $306.88 Billion dollars of market capitalisation . company generated more than $47.1 billion dollars revenue in 2024 .
Key points
- Founder John Stith permberton
- How Company started ?
- Decisions taken by Asa griggs candler
- Post world war era
- Companies acquired by coca cola
- New taste & 1985
- Conclusion
Founder of Coca Cola John Stith permberton
John Stith permberton was an american pharmacist and also served in army during the time of american civil war. at the time when he servings in army he get injured and for that reason he left army.
John left the army due to injury , now for relief from this pain he started consuming morphine and he getting addicted to it . for getting rid from addiction he started experiments and from that experiment he founded coca cola syrup . so basically he take coca leaves and add kola nuts ( caffeine) and from mixture of it he made one drink . now after he invented syrup then he mixed it with carbonated water and sale 9 glass per day in first year . one glass for 5 cent.
Frank M Robinson who was the bookeeper of John Stith permberton gave name coca cola in 1886 . name was the inspired by the two ingredients which was use in drink coca and cola . also he designed the famous logo of coca cola brand .
In 1988 John Stith permberton sale his all rights of coca cola to businessmen of Atlanta Asa griggs candler for $300 USD .
How company started ?
Yes John Stith permberton sale coca cola drink in jakobs store but really company was officially established in 29 january 1982 by Asa griggs candler . Asa chandler take full control of company and expand it .after having full control on company asa chandler registered trademark of coca-cola in US patent office in 1893 .
Post world war era
Company don’t want to named as Coke but when one Person try to patent this name company take action and in 1945 registered trademark . now Coke is famous name of coca cola . also company use this name in advertisement .
Now coca cola sale products in more than 60 companies World wide . at that time how much people love to drink coca cola you get idea from this thing that Adolf Hitler like to consume coca cola beverages . but when German company fanta started and grow and acquired all European beverage than from avoid competition company by fanta in 1946 .
All is going well but Company knows that for growth and sustainability they need to be better than other’s and new innovations are needed .
Companies acquired by Coca Cola
In 1946 company purchased germany based company fanta . also some famous purchases
Minute Maid (1960)
Moxie (1969)
Waters & Robson (1980)
Thums Up (1993)
Abbey Well (1994)
Barq’s (1995)
Inca Kola (1999)
Odwalla (2001)
Fuze Beverage (2007)
Glacéau (2007)
Honest Tea (2008/2011)
Topo Chico (2017)
Costa Coffee (2018)
Diversified beverage taste
Now in the world there are somany beverage companies who provide different kind of taste . people like to consume drink because everyone have their own preferences . that’s why now coca cola decided to take some changes and with innovation create different kind of taste drinks .
In 1961 company invented the famous drink Lemon lime drink ( sprite ) . when people Started concious about health than for target that buyer’s company launched first low sugar beverage Diet cola in 1863 . in 1982 make some changes in diet cola and make it sugar free and introduced as Diet Coke .
Also launched orange Vanilla coke , buy minutes maid for juice market , sparking water and also provide expand in coffee and tea market .
Coca cola – for original coca cola
Sprite –
Limca – Lime and lemon flavour
Fanta – fruit beverage
Maaza – Sweet and smooth taste
Kinley – Drinking water
Minute maid – for fruit beverages
Honest tea – for tea consumer market
Costa coffee – for coffee consumer’s
New taste 1985
Basically when early 1980 Pepsi gain popularity through ” Pepsi challenge ” and people preferred Pepsi over coca-cola . because now Pepsi gave drink that more sweeter and smooth for compete with this drink coca cola want’s to change the classic formula of coca cola and make it more sweeter .
But when company do that thing people don’t like it . because people want that old taste of coca cola . for that reason this action of company turn into backlash and one of the biggest failure . Coca cola company take reverse this decision and introduced old taste as ” cola classic ” .
Current situation of Coca Cola
Coca cola company is the sixth most valuable company in the world . in shareholders company is very famous because coca cola company gave divided to their shareholders for strait 60 year’s . also called ” divided king ” .
If we talk about soft drink then we can say that coca cola is the leading company in beverage market . second position hold by Pepsi the rival company of coca cola . but Pepsi have diversified business that’s why they have more revenue than coca cola . but if we talk about soft drinks than coke have 60 % of american soft drink market , Pepsi have only 30% .
Conclusion
Here we not just talk about one soft drink company ,but we talk about one idea that change the world . the idea that make huge difference in market , one vision that shape soft drink market.
Life is all about Vision . when you can think different you can act different and when start act different you create different between good and bad. you shape the world for better , the world that around you , the world where you are currently living .